Category: Content

Content is an essential part of the online world. Without content, websites would be rendered useless and answers to some of the most asked questions wouldn’t be readily available. Good, high-quality content is what defines the digital age and it comes in a number of different forms, including infographics, articles, press releases, posters, micro-copy and […]

Link building is a marketing, SEO practice that works to acquire backlinks in order to gain authority and trust. This, in turn, will improve your rankings within the search engine, so you’ll be more likely to appear in the Google search results, above your competitors, for instance. A backlink is a link that goes back […]

Press releases are an effective way of spreading the word about your business. They’re generally used to promote new services or products you have to unveil or perhaps for a company that’s only just opened.  Often, they’re written and pitched to local newspapers and other publications in order to ensure as many people in the […]

Content marketing used to be used strategically, and simply, to set a brand apart from its competitors. Although, in this modern age, content marketing strategies are absolutely necessary for any business in order to spread the word about what it is they do and what they have to offer. Many successful companies will have a […]

In this modern age, everyone uses Google to search for just about everything. Regardless of the industry or sector you work in, this highly-popular search engine will be able to ensure that your website appears in the search results. This will enable the user to find your service or product if they’re making an effort […]