Category: Content

It’s been an ongoing debate throughout the marketing world about whether or not AI-generated or human-generated content is better. If you talk to a writer, they’ll argue against using AI to create content, whereas someone who is more open-minded when it comes to using technology to our advantage would say that using AI in conjunction […]

In this digital age, writing content to be published on the internet is equally written for the search engines as it is for the actual reader. You might find that writing and publishing content online that contains zero keywords won’t perform well in the search engine results pages (SERPs). Whereas if you write content with […]

Living in a world where events, people and stories are reported about every single day, and are also easily accessible, it’s almost impossible not to be aware of current affairs. People are accessing the news and other applications on their phones and smart devices, making it even more likely that everyone will know what’s going […]

Updating old content might seem counterintuitive and a bit of a waste of time, but it’s actually quite a valuable task if you’re a content writer who is struggling to hit important headlines while also trying to produce content for lower-priority clients. If you’re still not convinced that updating your old content is worthwhile, then […]

TikTok exploded onto the worldwide scene in 2020, a short-form video-sharing app that’s incredibly popular with influencers and users around the world. But in recent years, governments throughout the globe have become suspicious of the real intent behind the launching of the app, particularly in the shadow of the tension that’s arisen between China and […]