Category: Content

Ensuring your website has an up-to-date blog or news page is paramount when it comes to building trust between your company and your prospective customers. It lets them know that you’re around and are aware of what’s currently going on in your industry.  Whether you’re an accountant with all the latest end-of-tax-year advice or own […]

Microcopy is found almost everywhere. Whether you’re scrolling through social media, walking the dog or looking for a new top on your favourite clothing website, chances are, you’re coming across microcopy without even knowing it – that’s the beauty of it. You’re reading it and taking in the message it’s trying to get across, subconsciously. […]

Tips for Carrying Out Effective Keyword Research Within the marketing industry, keywords are imperative when it comes to promoting businesses, products and services. The right combination of keywords, inserted into the copy at the right time, can give a company a significant competitive edge. However, when the process of keyword research is over-complicated, it can […]

It happens to every writer at some point in their careers. It’s almost an inevitable part of the job. Where it doesn’t happen very often, a writer knows when a block is about to set in – your prose ends up making no sense, there’s typos everywhere and you start to lack the motivation to […]

Not every single industry out there isn’t terribly exciting, especially to the average person. But when you’re a content creator, it’s impossible to skirt around the industries you don’t find to be very interesting or that you find to be “boring”, for lack of a better word. However, your clients are still paying for a […]