Category: Content

TikTok exploded onto the worldwide scene in 2020, a short-form video-sharing app that’s incredibly popular with influencers and users around the world. But in recent years, governments throughout the globe have become suspicious of the real intent behind the launching of the app, particularly in the shadow of the tension that’s arisen between China and […]

You might have thought that you left mind maps behind at school, after you’ve finished revising for that all-important test, but mind maps are actually commonplace in the world of work regardless of the industry you might be in. Even dentists, warehouse owners, marketers and engineers will find mind mapping useful, but in this context, […]

Modern digital marketing has more of an emphasis on content than any other form of marketing that came before it. Writing a lengthy blog post that’s been planned and executed successfully is rewarding, especially as a content writer, so it’s disappointing to see that it’s been lifted by another person and claimed as their own. […]

Social media, for example, is always providing a consistent stream of content for everyone to view and benefit from. But in this modern age, and as things change, it’s becoming increasingly difficult to target relevant audiences through content marketing alone, which is why marketers are now looking towards community management as a way of reaching […]

Niche content is something that not everyone thinks about when it comes to writing articles, blog posts, infographics or even something as simple as a leaflet or a poster. Niche content needs to be able to stand out from the crowd, whilst also being relevant to a specific type of audience, also known as a […]