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What’s the Difference Between HTML & CSS Coding?

HTML and CSS coding are two different things, but they often work in conjunction with one another to create an informative, aesthetically-pleasing website or online document. In this article, we’ll take you through what HTML is, what CSS is and the differences between the two. We’ll also take you through the advantages and disadvantages of […]

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Can Google Tell the Difference Between AI-Generated Content & Human-Generated Content?

It’s been an ongoing debate throughout the marketing world about whether or not AI-generated or human-generated content is better. If you talk to a writer, they’ll argue against using AI to create content, whereas someone who is more open-minded when it comes to using technology to our advantage would say that using AI in conjunction […]

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People-First Content: What is it & How Can You Write it?

In this digital age, writing content to be published on the internet is equally written for the search engines as it is for the actual reader. You might find that writing and publishing content online that contains zero keywords won’t perform well in the search engine results pages (SERPs). Whereas if you write content with […]

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How to Incorporate Current Events into Your Marketing Strategy

Living in a world where events, people and stories are reported about every single day, and are also easily accessible, it’s almost impossible not to be aware of current affairs. People are accessing the news and other applications on their phones and smart devices, making it even more likely that everyone will know what’s going […]

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The Importance of Updating Old Content

Updating old content might seem counterintuitive and a bit of a waste of time, but it’s actually quite a valuable task if you’re a content writer who is struggling to hit important headlines whilst also trying to produce content for lower-priority clients. If you’re still not convinced that updating your old content is worthwhile, then […]

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