Category: Beginners SEO

In this next edition of our Beginner SEO series, we talk about something called metadata. If that means nothing to you, don’t worry – we’re going to start right from the beginning! What is metadata? Metadata is information that is included in the code of a website and provides information about the site to search […]

If you are a business owner or have your own website you will more than likely have heard of the term SEO. But what exactly is SEO? What does it mean? Where did it come from? Our beginner SEO series explains all, as well as the different aspects of SEO and how to carry them […]

So what exactly is Inbound Marketing? If you have spent any time within the digital marketing industry you will have heard of the term “inbound marketing”. Until fairly recently there was a fantastic resource initially created by Rand Fishkin of Moz fame called inbound.org which was specifically focused on inbound marketing news and articles, this […]

As many SEO’s and Web Developers may be aware, the Google Search Console fetch and render tool is great for identifying issues with render blocking elements on page. It allows allows you to get an instant snapshot of the code and rendered page that Googlebot sees when crawling the specified page on a given web […]

Having a basic understanding of marketing psychology & behaviour can greatly improve marketing performance and create a basis for new marketing strategies. As most purchases are usually made on impulse, the ability to influence consumer behaviour through subtle cues can make a world of difference on how your marketing campaign will perform. Social Proof (Informational […]