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How Many Keywords Should You Be Using in Your Copy? How to Avoid Keyword Stuffing

Keywords are an exceptionally important part of content SEO. It comes hand-in-hand with copywriting and ensuring content performs well in the search engine results pages (SERPs). It can be the difference between appearing on the first page or the last page of Google, for instance.  Something that can dictate that is the keywords you’re using […]

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DIY SEO vs. Professional SEO Services: Which is Best for You?

If you’ve got a brand new website that you can’t wait to showcase, then it’s only right that you’re wanting to boost SEO to get the best possible results, and that includes getting a good amount of traffic, clicks and, most importantly, sales. But SEO involves a variety of specialist methods and techniques, often using […]

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6 Common SEO Mistakes & How to Fix Them

SEO is a crucial part of content marketing. In fact, content has a huge part to play in how successful an SEO journey can be. However, if you’re not sure about how SEO works, or if you aren;t sure about which techniques to use, it could end with you making more mistakes than successful attempts. […]

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8 Reasons Why Websites Need Technical SEO

Websites are complex things, especially in such a saturated, digital market. But there are some things you can do that will allow for maximum exposure online, therefore setting you apart from your competitors. One of the things you can do is carry out technical SEO techniques, or enlist the help of a professional to do […]

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How to Survive Negative SEO

The SEO and marketing industry can be turbulent. With all of the updates and algorithms that come into play over the years, the industry would be unrecognisable to someone who was in the business more than ten years ago. But as a result of all of those changes, marketers have to constantly change their strategies […]

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