Category: AI

Marketing is facing a new concept – AI. There are some mixed feelings about AI in general, not just when it comes to AI use in the marketing industry. But it seems that the implementation of AI has split the industry down the middle, with some finding it useful and others still being wary of […]

According to Elite Business, one in four businesses have already implemented some form of AI in order to support their operations. Of those who have already used AI, and continue to use it in their workplace, 87% reported time savings equating to around 540 hours a year, claims the same source.  Therefore, it’s obvious that […]

It’s been roughly four months since the launch of Google’s AI Overview function in the UK, and we’re still getting to grips with how it’s impacting the digital marketing world. While it seems like an extremely useful feature for internet users looking for a quick answer to their questions, it has received mixed reviews over […]

In this modern, digital age, the terms ‘artificial intelligence’ and ‘machine learning’ are constantly thrown around, especially with the development of digital technology. You might think that both artificial intelligence and machine learning are one in the same, but you’d be mistaken. They’re actually two different  things.  They can be used interchangeably, but they can […]

Content is an essential part of the online world. Without content, websites would be rendered useless and answers to some of the most asked questions wouldn’t be readily available. Good, high-quality content is what defines the digital age and it comes in a number of different forms, including infographics, articles, press releases, posters, micro-copy and […]