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People-First Content: What is it & How Can You Write it?

In this digital age, writing content to be published on the internet is equally written for the search engines as it is for the actual reader. You might find that writing and publishing content online that contains zero keywords won’t perform well in the search engine results pages (SERPs). Whereas if you write content with […]

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Why is it Important to Redesign Your Website?

In this digital age, it’s never been more important for your business to stand out from the crowd online. With so much competition in our midst, it’s imperative that your website makes an impression and, in turn, instil a sense of trust in your visitors. One of the main things at play there is how […]

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How to Diagnose a Sudden Drop in Website Traffic

In order to develop and continue to run a successful website, something you’ll need to keep an eye on, both in the early stages and beyond, is the volume of traffic you’re getting. Organic traffic is incredibly valuable for websites as it can help to boost their rankings in the search engine results pages (SERPs), […]

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Your Guide to Tackling Negative Reviews Online

We live in a digital age where it’s almost imperative that businesses have an online presence. But with that comes the easy submission of customer reviews. Reviews can either make or break a company. According to Trustpilot, 88% of consumers across the world will look at reviews online when they first come across a new […]

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How to Incorporate Current Events into Your Marketing Strategy

Living in a world where events, people and stories are reported about every single day, and are also easily accessible, it’s almost impossible not to be aware of current affairs. People are accessing the news and other applications on their phones and smart devices, making it even more likely that everyone will know what’s going […]

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