Category: Advice

71% of internet users will access social media sites and networks at least once a month, according to eMarketer. That equates to around 2.46 billion people worldwide. Social media is the most ideal platform for content creators and influencers alike to make a big splash in terms of establishing a great first impression and retaining […]

As a business owner in a hugely digital and internet-centric world, it’s never been more important, or more easy, to get to know your customers better. Not only can it help to drive sales and draw in new customers, but it also, and arguably more importantly, acts to retain the customer base you have. But […]

Whether you’ve heard of newsjacking or not, it can prove to be a beneficial tactic when it comes to SEO and content creation. It’s something that journalists, bloggers and markets have been using since we started reporting on current affairs, even pre-dating the internet. But just in case you aren’t sure about what newsjacking is, […]

In this modern, digital age, the terms ‘artificial intelligence’ and ‘machine learning’ are constantly thrown around, especially with the development of digital technology. You might think that both artificial intelligence and machine learning are one in the same, but you’d be mistaken. They’re actually two different  things.  They can be used interchangeably, but they can […]

Everyone knows the importance of a great website, especially if you offer your goods and services online, mostly. No matter the size or scale of your company, a solid, well-performing website is integral to generating leads and securing sales, no matter the industry you work in. However, they should be considered more as an investment […]