Category: Advice

Location-based marketing is something that might have dabbled in if you work within the industry. From marketers and PPC experts to copywriters and graphic designers, it’s not unlikely for you to come across location-based marketing in some form or another. If, however, you’re a business who is looking to boost your presence in the local area […]

Influencer marketing is a very effective, worthwhile marketing strategy that many content creators and digital marketers use to increase brand exposure, along with other things. It’s a relatively new technique that’s recently taken the internet by storm, so it’s no wonder that more and more marketers are trying to find ways to get in on […]

Newsjacking is an ever-growing content creation method that is used, sometimes, by content writers. It can be used to create articles, infographics, videos and even podcasts. No matter what spin you want to put on it, newsjacking can be a highly-effective way of spreading the word about your business whilst also reporting on something that […]

Whether you’ve written and submitted a press release before, or if it’s your first time doing it, there is a process that needs to be followed when it comes to submitting a press release. In this article, we’ll be explaining what a press release is, why they’re important and how to distribute one effectively.   […]

Market research is something that is critical to any business, regardless of the industry you work in. Not only will it enable you to learn more about your customers and your competitors, but it will also make you aware of your own products and services with regards to what’s popular, what’s working and what isn’t. […]