Category: Advice

The Christmas period and the time leading up to it is the busiest time of year for ecommerce stores. In addition to preparing yourself for your own festive activities, you are probably anticipating an increased volume of traffic through your site and with a bit of luck, a higher number of conversions. Juggling the need […]

Negative keywords are designed to prevent your adverts from showing for search terms that are not relevant to your site, campaign and objectives. For example if you only sold “blue widgets”, you could add a range of other colours such as “orange widgets” as negative keywords. Negative keywords are an absolute must for any PPC […]