Category: Advice

To put it as simply as possible, anchor text is the clickable part of a link displayed on a web page. Most commonly it is underlined and blue like this example. “This example” is the anchor text and when clicked takes the user through to another page or site. Most of the time, anchor text […]

Have you ever wanted to convince cart abandoners to follow up with their considered purchase? MailChimp users can do just that. The Abandoned Cart workflow feature allows you to send a custom email complete with special offers and links to your products to encourage would-be buyers to take that final step. Subscribers and transactional recipients […]

The Christmas period and the time leading up to it is the busiest time of year for ecommerce stores. In addition to preparing yourself for your own festive activities, you are probably anticipating an increased volume of traffic through your site and with a bit of luck, a higher number of conversions. Juggling the need […]

Negative keywords are designed to prevent your adverts from showing for search terms that are not relevant to your site, campaign and objectives. For example if you only sold “blue widgets”, you could add a range of other colours such as “orange widgets” as negative keywords. Negative keywords are an absolute must for any PPC […]