Category: Advice

Screaming Frog is a great tool for crawling a site and identifying any issues, or potential issues, that are present. It’s one of the most popular crawlers available and for good reason. With an ability to highlight and report on a whole host of factors, Screaming Frog can help take your onsite SEO to the […]

With the average adult in the UK spending more than 25 hours a week online and the growing prevalence of smartphones, digital marketing has never had a better opportunity to reach an audience with the right content. But, to obtain the best results from your digital marketing, you need to be well versed in a […]

For any business with a website, Google Analytics should be seen as the “engine room” of your digital marketing campaigns. All website traffic is recorded within Google Analytics, all of those performance goals and KPI’s you set for your website are recorded here. Without Google Analytics business owners will struggle to get a full understanding […]

If content is king, then duplicate content is a really bad king, like King John. But, instead of losing lots of land in France, being excommunicated by the Pope and getting into a civil war, duplicate content signals to search engines that your site is of low quality and not worth ranking high. For e-commerce […]

Content creation is not something that always comes easily to even the most creative types. Whether you’re a blogger, you work for a digital marketing agency or you’re part of a company’s social media team, there’s always that pressure to produce. Sometimes you have a bit of a mental block and there’s no shame in […]