Category: Advice

Recently we’ve begun to notice a local host address showing up in a fair few Analytics accounts. Not only is a pretty odd, it’s also skewing data, which of course isn’t great. Notice how each perceived session instantly bounces at 0:00. Not huge numbers but 156 of those is sure going to bring your averages […]

The new European data protection law GDPR is coming into force on 25 May 2018. It’s going to have implications for all businesses, and especially on those that deal primarily with large volumes of data. Google Analytics is an essential and integral tool for SEO businesses, so you need to be aware of the changes […]

When monitoring the performance of your AdWords account, it can be difficult to get the information you need together to be able to make decisions and changes. Below is a script that can be implemented on any account to make that data easier to read and action, without the high cost of external platforms, all […]

As a digital marketer or copywriter, your job is to produce interesting, engaging content for the target audience of the website you are writing for. However, if you work in an agency, you’re inevitably going to end up having to produce content about something that isn’t your specialist area. Likewise, you might start working in-house […]

Crawl rate optimisation is the concept of ensuring that search engines efficiently crawl and index pages, particularly ones that are important to your website. Whether your site is a 10 page blog, an informational portal, a national ecommerce store, or anything else, optimising for spiders and bots can effectively point them to your most valuable […]