Category: Advice

According to a study by Blue Fountain Media, 81% of website visitors think less of a business if their website is outdated or visually unappealing. 39% would then think twice about choosing a company for a particular service or product if their website isn’t user-friendly or interesting.  As your strongest marketing tool, your website needs […]

Project management requires a number of skills in order for the process to run as smoothly and as efficiently as possible and one of those many skills will also include time-saving strategies. As a form of time management, saving time when it comes to project planning is paramount to its subsequent, seamless execution. But what […]

A website is an integral part of any business. It gives potential customers an opportunity to get to grips with exactly what it is you do, but it also gives your company the chance to showcase your brand.  Tone of voice, colour scheme, logos and even the layout of your text and images can give […]

Link building is a marketing, SEO practice that works to acquire backlinks in order to gain authority and trust. This, in turn, will improve your rankings within the search engine, so you’ll be more likely to appear in the Google search results, above your competitors, for instance. A backlink is a link that goes back […]

Press releases are an effective way of spreading the word about your business. They’re generally used to promote new services or products you have to unveil or perhaps for a company that’s only just opened.  Often, they’re written and pitched to local newspapers and other publications in order to ensure as many people in the […]