Category: Advice

There are several reasons as to why PPC advertising is considered to be one of the most effective and worthwhile digital marketing techniques. Just as a quick overview as to what an investment in PPC advertising can do, PPC: Is easy to measure and track Supplies a range of useful data and statistics Can be […]

Engagement is crucial when it comes to building a loyal audience online. Whether you’re using social media or run a blog, there are multiple ways in which you’ll be able to increase the amount of engagement you receive.  Today, we’ll be focusing on growing an audience on social media, together with the importance of growing […]

Content creation is an integral part of digital marketing. A study showed that, when done in the right way, content marketing can offer a better return on investment (ROI) than paid advertisements in some cases. This is why 90% of marketers will use content to generate leads and drive traffic to websites and blog and […]

It’s a goal for any content creator to have their work featured in Google’s Answer Box. Not only is it a brilliant tactic to drive more traffic and engagement, but it’s also a fantastic way to build trust between the writer and the reader, especially if the answer that’s given is correct, accurate and matches […]

The use of a white paper varies greatly, with lots of different definitions given if you ask the question; “what is a white paper?”. Generally, they’re defined as being a written report that details certain things and offers solutions to those who read it. In government, however, white papers aren’t used in this way and […]