Category: Advice

Content creation is an integral part of digital marketing. A study showed that, when done in the right way, content marketing can offer a better return on investment (ROI) than paid advertisements in some cases. This is why 90% of marketers will use content to generate leads and drive traffic to websites and blog and […]

It’s a goal for any content creator to have their work featured in Google’s Answer Box. Not only is it a brilliant tactic to drive more traffic and engagement, but it’s also a fantastic way to build trust between the writer and the reader, especially if the answer that’s given is correct, accurate and matches […]

The use of a white paper varies greatly, with lots of different definitions given if you ask the question; “what is a white paper?”. Generally, they’re defined as being a written report that details certain things and offers solutions to those who read it. In government, however, white papers aren’t used in this way and […]

Social media is an affordable, effective way of creating and maintaining a platform for your business. It will work to expose your brand to, potentially, thousands of people, therefore generating leads and increasing sales. It’s especially important that you’re using social media to advertise your business, especially if you’re selling popular products or services where […]

Customer pain points can hold a business back from repeat sales and new clients. It’s important that you uncover what those pain points are so that they can be acted upon and improvements can be made. But what are customer pain points and how can they be identified as quickly and as efficiently as possible? […]