Category: Advice

There are many ways in which knowing how old a website is would be beneficial to you as someone in the digital marketing industry. This is because, the older the domain is, the more likely it is that there will be an extensive backlog of content on the site and it will also have a […]

You might have thought that you left mind maps behind at school, after you’ve finished revising for that all-important test, but mind maps are actually commonplace in the world of work regardless of the industry you might be in. Even dentists, warehouse owners, marketers and engineers will find mind mapping useful, but in this context, […]

You might have heard the term ‘website architecture’ being used if you work within the digital marketing industry. If, however, you don’t and you’ll still come across this phrase, then it might be that you’re having a new website designed for you and the experts working on your project have made some reference to it. […]

Whether you’re a seasoned marketer or a complete novice in this particular practice, it’s always possible for someone to make an occasional mistake when it comes to devising SEO strategies and, subsequently, implementing them. Sometimes, complacency plays a part in this, but more often than not, it’s because the industry and its practices are incredibly fast-moving. […]

A silo is essentially a structure that’s given to a website to make it easier for users to navigate their way through it. It’s a great technique that’s used to visually group and display website pages together, usually by category, that works well for both user experience (UX) and SEO.  Website siloing will generate optimisation […]