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How to Incorporate Current Events into Your Marketing Strategy

Living in a world where events, people and stories are reported about every single day, and are also easily accessible, it’s almost impossible not to be aware of current affairs. People are accessing the news and other applications on their phones and smart devices, making it even more likely that everyone will know what’s going […]

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7 Things Your Website Should Be Doing for You

A website is absolutely critical for all businesses in this modern, digital age. It’s important that they look the part, of course, but it’s also paramount that they actually have optimum functionality and are providing you with the best possible results. If your website isn’t doing one or more of the following things, then it […]

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The Importance of Updating Old Content

Updating old content might seem counterintuitive and a bit of a waste of time, but it’s actually quite a valuable task if you’re a content writer who is struggling to hit important headlines whilst also trying to produce content for lower-priority clients. If you’re still not convinced that updating your old content is worthwhile, then […]

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7 SEO Tips for Increasing Organic Traffic to Your Site

Organic traffic is one of the most effective ways of growing your brand, your business or a blog you have. It’s also a strategy that’s considered to be long-term, so you’ll continue to reap the rewards for a long time to come. However, organic traffic can be a difficult thing to draw in. In this […]

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How Can Content Creators Prepare for a TikTok Ban?

TikTok exploded onto the worldwide scene in 2020, a short-form video-sharing app that’s incredibly popular with influencers and users around the world. But in recent years, governments throughout the globe have become suspicious of the real intent behind the launching of the app, particularly in the shadow of the tension that’s arisen between China and […]

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