Category: Advice

CTAs. They’re something that all marketers have heard of, whether you work in content or otherwise. But if you’re new to the game, you might not know what a CTA is or why it’s used. In this article, we’ll be explaining what a CTA is, why it’s important, what the different types of CTAs are […]

Keywords are an exceptionally important part of content SEO. It comes hand-in-hand with copywriting and ensuring content performs well in the search engine results pages (SERPs). It can be the difference between appearing on the first page or the last page of Google, for instance.  Something that can dictate that is the keywords you’re using […]

It’s imperative that your website is full of high-quality content. It needs to be written by a professional with experience and relevant qualifications if you’re looking to get the most out of your website’s full potential.  Why it might be tempting to do it yourself, despite you not having the knowledge or expertise to execute […]

The English language is especially complex. It comes in two different forms, most commonly being American English and British English. Both have very distinctive differences and they’re used specifically for different audiences and nationalities. While British English is reserved for British speakers, American English isn’t just for the eyes of Americans.  It’s used to communicate […]

If you’ve got a brand new website that you can’t wait to showcase, then it’s only right that you’re wanting to boost SEO to get the best possible results, and that includes getting a good amount of traffic, clicks and, most importantly, sales. But SEO involves a variety of specialist methods and techniques, often using […]