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Headlines. Not only do they indicate what an article is about, but they need to be interesting and attention-grabbing. They need to pull in an audience, but that can be far easier said than done. This is because headlines need to be short, concise and to-the-point, whilst still being short and intriguing. But how can […]

Website copy is one of the most underrated elements of any website. It’s often because the first thing a website visitor will see is the aesthetics, the design and the pictures that adorn each page. Only if they’re interested in what you have to offer, whether it be goods or services, will someone take the […]

Conversion rates are something that most marketers and PPC experts will focus on, more so if it’s part of a campaign they’re running. Conversion rates help a business to understand how well their website is performing. It allows them to see what’s being done correctly and what needs more work.  However, in this article, we’ll […]

When it comes to writing and publishing copy, it seems like a fairly straightforward task. You write the text and you hit “publish” on your platform. But it’s actually far more in-depth than that. The whole process, from start-to-finish, is quite complex. Part of making sure that you’re producing quality content is to make sure […]

According to Elite Business, one in four businesses have already implemented some form of AI in order to support their operations. Of those who have already used AI, and continue to use it in their workplace, 87% reported time savings equating to around 540 hours a year, claims the same source.  Therefore, it’s obvious that […]