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A Copywriter’s Guide to Long Form Content

Long form content is incredibly useful when it comes to marketing, SEO and appearing as high up in the search engine results pages (SERPs) as possible. Long-form content ranks far better than content with a much shorter word count. Boost your website traffic and make yourself a trusted source of content in the eyes of […]

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7 Tops Tips for Attracting Last Minute Christmas Shoppers

Christmas is well and truly in full swing, and while most people are fairly organised with their Christmas shopping, some people will still be panicking, looking around for some last-minute, amazing gifts that they can give their loved ones just in time for the big day. But what can you do to make sure that […]

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Is There a Sustainable Way of Marketing?

If you’ve never heard of sustainable marketing, you’ve come to the right place. In this article, we’ll be explaining everything you need to know about sustainable marketing, as well as the differences between green marketing and sustainable marketing, for good measure. It’s important that the two aren’t confused with each other, because they’re actually very […]

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Tis’ the Season…to Focus on Showcasing Your Business: How to Stand Out from the Crowd at Christmas

Christmas is an extremely important time of year for businesses, regardless of the industry or sector they work in. But competition is high anyway, let alone during the one time of the year where shopping numbers and demand spikes. With this in mind, it’s only natural for you to want to come up with a […]

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What is Evergreen Content in Digital Marketing?

If you have experience in the marketing industry, then you’ll likely have heard of evergreen content and know exactly what it is and the benefits it has to offer when it comes to SEO and everything in between.  However, if you’re new to the game, or are simply looking to broaden your content knowledge, then […]

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