A Digital Marketing Audit Checklist

A digital marketing checklist can be a very in-depth, detailed process that most professionals in the field will follow, more so when they have a new client join their list. Not only is it a great way for marketers to stay on top of the work they need to do to help their clients, but it also gives peace of mind to the clients you have, giving them some reassurance that problems have been highlighted and that action will soon be taken to streamline and improve their online presence on the platforms they use. In this article, we’ll be explaining what a digital marketing audit is, who would need one and a few things you can check off as you go along.

What is a digital marketing audit?

A digital audit is essentially a report of a company’s digital campaign or online presence as a whole. Everything is audited in the digital world when it comes to a marketing audit. You name it, an audit will cover it. Some of the things that a dedicated marketing firm, like Kumo, will look at during a marketing audit are as follows: 

• Website analytics
• E-commerce platforms
• SEO efforts
• SEM activities
• Email marketing
• Search advertising
• Paid display
• Social media engagement
• Blog performance

By taking a holistic view on your website and your general online presence, a marketing agency will be able to determine how successful your platforms are at driving traffic to where it needs to be. It’s important to drive people to your platforms because the more interest you have, the more leads and sales you will get, which increases profits. Essentially, it’s in everyone’s best interests to have a digital marketing audit carried out, but do you need one? Let’s take a look.

Who needs a digital marketing audit?

Not every business with an online presence of any kind will need to have a digital marketing audit carried out. But there are plenty of instances where a company would benefit considerably from having a digital marketing audit carried out. Keep in mind that you can have an audit carried out without committing to digital marketing services thereafter. So do you need to have a digital marketing audit conducted? Here are a few of the criteria for having one:

• A high-growth company on the lookout for new customers
• A business with an active presence online but without investing in marketing activities
• A business that is experiencing a change in some way or another

A digital marketing audit checklist

When it comes to a digital marketing audit, there are some specific steps that need to be taken in order for it to be carried out and executed properly. While many audits will consist of an infinite number of things to check off, it can be just as important, if not more so, to limit the things you’re looking for. This ensures clarity and simplicity, which won’t be there with a more in-depth digital marketing audit. As such, here are four things to tick off your digital marketing checklist that you might not have considered:

1. Hold a discovery meeting – a critical part of the process, this is where the agency will get a handle on what needs to be audited and what doesn’t. Objectives will then be laid out and the right teams will be assigned to get the work done
2. Look at the data on the backend of a website – the website is a key player, so reveal SEO performance, sitemap use, relevancy, discoverability, links, eros and more in your data analysis
3. Know how to go against the competition – do some research into the top competitors and learn what your client is, or isn’t, doing that the competitors are doing differently, then make a plan or a campaign with those differences in mind
4. Evaluate different marketing activities – take a holistic view of all of your online marketing efforts and work with them to boost brand awareness, drive website traffic and reach new audiences, to name just a few things

Kumo is a dedicated, experienced digital marketing agency with over two decades of experience in the digital marketing industry. From SEO and PPC to website design and content creation, we are your one-stop solution when it comes to setting you apart from your competitors and putting your business on the digital map. If you would like further information, get in touch with a member of our friendly, knowledgeable team today – we’re always pleased to hear from you.