8 Reasons Why You Need Quality Content On Your Site

It’s imperative that your website is full of high-quality content. It needs to be written by a professional with experience and relevant qualifications if you’re looking to get the most out of your website’s full potential. 

Why it might be tempting to do it yourself, despite you not having the knowledge or expertise to execute the job properly, you should always look to avoid embarking on DIY content creation. 

Likewise, you should also avoid using AI to generate content for your website, mainly because it will lack personality and it’s likely to be packed with repetition and Americanisms, which isn’t something you want when it comes to content produced for a British audience. 

Quality copy comes from enlisting the help of a digital marketing specialist, such as us here at Kumo. So why is it worth outsourcing your content creation to someone who is in-the-know? Let’s take a look:

1. It helps to secure a loyal & captive audience

Content not only needs to be of excellent quality, but it also needs to be captivating and engaging. Often, this comes hand-in-hand with top quality website content. A professional writer will be able to hit all of the important points, while still injecting a sense of fun and personality into the content too. 

Now, the level of formality included within website content will depend on the industry and the brand that a copywriter is writing for. For example, a law firm might want to keep their tone formal and professional, whereas a trendy bar or club will want to keep the tone fun and lively. 

This is an advantage of having a professional writer producing quality content for you. Don’t be tempted to choose AI to generate the content you need. You need to make sure you’re injecting a human voice into your copy, and this is something that can be seamlessly achieved by having a professional writer produce quality content for you. 

2. It powers up your social media platforms 

Social media platforms are great places to showcase your content. It offers a wealth of benefits, more so if the content you’re producing is of a high quality, something that’s possible with the help of a professional writer. 

Whether it be a product or service page that you’re wanting to plug or launch or a blog post that’s been written to an impeccable standard, using your social media site to share it is a great way of getting increased traffic and reaching a wider audience. 

It will also result in a higher following on your social media network, which only means increased website visitors. Either way, no matter which social media site you’re publishing your content on, it will pay dividends in more ways than one. 

This is just another reason to ensure that you’re only publishing quality content on your website, whether it be website page copy, long-form articles or even infographics, to name just a few content pieces that you can use on your site. As such, power up your social media platforms with quality content written by a professional.

3. It boosts SEO performance & results

Quality content that is written by an experienced copywriter will contain everything that’s needed in order for that to show up and rank as highly as possible in the search engine results pages (SERPs). That includes making sure that the word count is significant and that it contains the right keywords and phrases to be able to perform well. 

This all comes as a result of extensive keyword research using specific tools and programmes to get the job done right. This, combined with the expertise of the copywriter, is what’s needed to make sure that your website and any content that’s on it ranks as highly as possible in the SERPs. 

This is what can drive an increase in website traffic which subsequently results in an improvement in your number of leads and, eventually, sales. Therefore, SEO performance and the impressive results it gives is just another reason why you need high-quality content on your website, no matter the industry you’re working in.

4. It increases engagement

Quality content encourages the reader to enjoy the copy that’s present on your website. If they’re enjoying it, they’ll be more likely to engage with it. This is what can make things like ‘calls to action’ (CTAs) so effective. Engaging with the content could be anything from downloading a PDF to acting on a CTA that you’ve put in place. 

As such, it could result in more people filling out forms or giving you a call. It might also be that they take part in a survey or sign up to your newsletter. Quality content is something that can help to drive these results, alongside other things we’ve touched on, such as SEO performance and excellent results in the SERPs.

5. It gives you the authority in your field of specialism

By producing quality content, you’ll appear higher up in the SERPs. This will therefore increase your authority, more so in the field of your specialism. For example, let’s say you sell blinds, Google will look at your quality content that contains information about blinds and push you up in the SERPs as a result. 

Therefore, any subsequent content you publish about blinds, including blog posts, will perform higher for the term ‘blinds’. It increases your authority in the field of your specialism. As such, it will increase customer trust which will result in further leads and sales, therefore being a great return on investment, which we’ll get onto later on in this article.

6. It improves brand awareness

High-quality content is something that will help you to stand out from the crowd, therefore increasing your brand awareness. Your website visitors will instantly know what your site looks like, whether it be the logo or the colour scheme. 

Quality content is something that can help you to stand out even further from your competitors. You’ll be instantly recognisable among others who work in the industry, especially if that quality content is full of personality and rich in brand and company values. Let people know what your unique selling points (USPs) are within that copy too. 

Are you an eco-friendly business? Do you offer guarantees on your products? If it sets you apart from the crowd, then make sure it’s included on your website as part of that quality content that’s being produced. 

7. It offers a great return on investment (ROI)

Quality content needs to be done by a qualified professional, but that service will cost you money. However, you should look at it more as an investment rather than just another fee you have to pay to keep your website in top condition. The better your content is, the more likely it is that you’ll appear higher up in the SERPs, as already touched upon. 

In turn, if you end up in top positions in the Google searches, more people will click on your website and take a look, instead of looking at your competitors’ sites. With an increase in website traffic, there will be an increased likelihood that you’ll end up with more conversions, which translates into sales when you look further at the customer journey. Quality content will pay dividends, eventually.

8. It builds customer trust

Having excellent, high-quality content on your website is the best way of establishing trust between yourself and your customers. This is because, if you’re showing your customers that you know your stuff, in a clear and coherent way, they’ll be more likely to trust you and your company over a competitor who either doesn’t have copy on their site or who has a website that’s full of AI-generated content. Quality content doesn’t just pay off in the SERPs, it also pays off when it comes to giving you the edge over competitors and standing out from the crowd.

Kumo is a dedicated digital marketing agency with many marketing services available for you to benefit from. Whether you’re looking for content writing, PPC, SEO, graphic design or website design services, you can rest assured that our team of experts will be on hand to deliver the results you need. If you’d like further information about how we can propel your business into the spotlight, then get in touch with a member of our friendly, knowledgeable team today – we’re always pleased to hear from you.