8 Reasons Why Websites Need Technical SEO

Websites are complex things, especially in such a saturated, digital market. But there are some things you can do that will allow for maximum exposure online, therefore setting you apart from your competitors. One of the things you can do is carry out technical SEO techniques, or enlist the help of a professional to do it for you, such as the experts we have on hand here at Kumo. 

We have a team of marketing and SEO specialists at the helm of our operations, therefore giving you the best possible chance when it comes to getting noticed online. In this article, we’ll be taking you through what technical SEO is, together with the reasons as to why your site needs those methods today:

What is technical SEO?

Technical SEO is a way of improving your website’s visibility on the internet. It boosts your ranking in the search engine results pages (SERPS), therefore putting your website above that of your competitors’. Technical SEO is done, as the name would suggest, by modifying technical aspects of your website, including sitemaps, website architecture and website speed. 

This is what forms the foundations of a successful website, and that includes: crawlability, performance and indexation. As well as improving the desktop website, it can also improve the mobile website, therefore helping you to become more aligned with the internet users of today. 

According to Research.com, internet users who take to their mobiles to do their surfing stands at around 50.48% whereas those who use a desktop stands at around 46.51%. But we’ll get onto mobile internet usage later on in this article. Aside from mobile internet usage, there are many other reasons as to why your website needs technical SEO today. 

8 reasons why websites need technical SEO

Technical SEO allows for many benefits when it comes to website performance and ranking. We’ve already touched on the importance of technical SEO and what it can do for your website, but there are plenty of other reasons as to why you should look to a professional to help you with technical SEO. here are eight reasons to consider it today:

1. It allows for search engine visibility

One of the very first things you’ll notice after implementing technical SEO techniques is the improvement of your visibility in the SERPs. This means that your website will have more of a chance of appearing as high up in the Google SERP as possible, above your competitors in most cases. It also means that crawlability and indexing is made more simple and a lot more likely. If your website isn’t crawled or indexed by Google, then it’s not very likely to appear very high in the SERPs at all. Let’s discuss crawling and indexing in more detail.

2. It boosts crawlability & indexing

When it comes to crawling and indexing, the search engine will send out a web crawler to crawl the website. It will crawl all of your website pages, paying close attention to HTML code and internal and outbound links, to name just a few things. Crawlers don’t look at the human aspects of a website, but it looks at the technical side of a website, which is why you need technical SEO help. 

It’s imperative because crawlers can be interrupted by things like: broken links, redirects, poorly-marked-up HTML, slow-loading pages, duplicate content and server problems, to name just a few. Technical SEO can avoid those interruptions, therefore allowing for quicker, smoother crawling and indexing along the way.

3. It improves ranking

Crawling and indexing is something that can help when it comes to ranking in the search results. The rank your website holds is the place it sits in the SERPs. It could be the first link or website that someone sees or it could be at the bottom of the first page. 

Either way, page one in the SERPs is every website owner’s goal, but the further up the page you place the better, and technical SEO methods can help you to do just that. The further up the page you sit, the more likely it is that an internet user will click on your website above your competitors’. This is what is meant by improved rankings in the SERPs.

4. It makes for a better user experience (UX)

Internet users can be quite fussy, unknowingly. They like websites that are quick to load and that look the part. According to Envisage Digital, if the website loading time is between 1-3 seconds, the bounce rate probability rises by 32%. Even if it takes just one second longer, the bounce rate increases even further to 90%. 

Basically, the slower your website is to load up, the more likely it is that internet users will click off it before it has a chance to load fully. Therefore, they won’t actually view your site and everything you have to offer. Technical SEO will help to improve the website loading speed, therefore reducing your bounce rate and increasing leads, conversions and sales in the process. 

5. Your competitors will be doing it as well

You don’t want to get left behind when it comes to technical SEO and all of the benefits it has to offer. One of the main reasons as to why so many business owners will turn to technical SEO is because their competitors are doing it as well. 

Therefore, they believe that their competitors will out-perofrm them in the SERPs, which has a negative effect on business. Your competitors are always in-the-know, just as you are, because your goals are very much aligned. 

Technical SEO is something that will help to push your website out there, possibly even further than your competitors’ sites. This is just another reason to look at technical SEO methods for your website.

6. It enables an SEO-friendly site architecture

Site architecture is essential in the eyes of crawlers and in the eyes of the user. A great site architecture not only looks good to the crawler bots, but it also makes the user experience far more smooth and straightforward. Site architecture basically refers to the way in which the website pages are linked together. It enables content to be found quickly and easily. This therefore means that relevant pages need to be no more than just a couple of clicks away from the homepage. This is something that technical SEO can help with. 

7. Your website pages will load quicker

We’ve not long touched on the importance of site speed and how quickly a web page loads up. Aside from a high bounce rate, you might be wondering how else this disadvantages your website. Essentially, it’s telling the Google algorithm that your website isn’t preferred by internet users, therefore it will push your website even further down in the SERPs, which is bad news for your business and the exposure you’re getting online. 

Not only this, but it can bring down the quality of the content on the page, even if it’s excellent, based purely on the speed at which your website is loading. This is why it’s paramount that you’re making website loading speed a priority and technical SEO is a great way to achieve lightning-fast loading times. It’s far more important than you may have thought it was initially.

8. It’s perfect for mobile optimisation

Technical SEO can be a great way of optimising your website for mobile usage. Optimising your website for a mobile is a great way to appeal to users, enhance their experiences on personal devices and to make navigation and conversion easier when it comes to visiting your website and website pages. In addition, Google algorithms, and other search engines, look favourably on mobile sites that are good quality, fast-loading and easy to use – just another reason to adopt technical SEO techniques. 

Kumo is a dedicated digital marketing agency with over two decades of experience in the industry. We have a team of SEO specialists, PPC professionals, committed content writers and high-calibre website designers, to name just a few of the services we offer. For further information about how we can propel your business into the spotlight, get in touch with a member of our friendly, knowledgeable team today – we’re always pleased to hear from you.