7 Reasons to Undergo a Digital Marketing Review

Digital marketing reviews are recommended by digital marketing agencies, such as us here at Kumo. There are many reasons for this, one benefit being that it helps the marketing firm to understand your business, realise your goals and to take the action necessary to achieve great results for their clients. 

Something that comes hand-in-hand with that is the success of the client’s business, making it in everyone’s best interests to make sure that a digital marketing audit is carried out. But you might not know what one of those is and, more importantly, you might not be aware of the benefits to be had by undergoing a digital marketing review. So what is it that’s so imperative about them? Let’s take a closer look at digital marketing reviews and their advantages.

What is a digital marketing review?

A digital marketing review is effectively an assessment of your online presence, as a business, and it will include everything from the design, functionality, user experience and content of your website, right through to things like keyword rankings, organic traffic volumes and paid advertising campaigns. 

If you can think of it, a digital marketing team will be assessing it. Generally, it will include a combination of data analysis, competitor research and expert insights to give you detailed results. These results are then used to see what’s working and what isn’t, alongside what can be done about it to improve your performance. So why should you undergo a digital marketing review?

Why should you undergo a digital marketing review?

You might be wondering why a digital marketing review is necessary. How can you benefit from having one done? There might be certain criteria that need to be met before a review can be conducted, but that’s at the discretion of the client. If your website is performing well and you’ve had more leads and sales than ever before, then a review might not be needed. However, if you’ve experienced a slump, then a marketing review would be recommended to determine why your results have slipped. With this in mind, here are seven reasons why you should think about undergoing a digital marketing review today:

1. It will highlight what’s working & what isn’t

A digital marketing review will take a look at every aspect of your online presence, as a business. It will delve deeper into the analytical side of things, as well as the front end, such as what your website visitors will see. Not only will SEO specialists look at the in-depth data in detail, copywriters will be looking at the copy and text on your site. 

They will recommend things like: upping the word count, adding subheadings, implementing hero text and including more keywords, to name just a few things the content writers will be looking out for. The SEO team will have a more back-end view of your website, including finding out how it’s performing, bounce rates, website traffic volumes and so on. All of this information is gathered and put together to give you the results. 

This will help you to determine what’s working and what isn’t. What is a waste of time? What is a waste of money? What should you be focusing on instead? They’re all questions that you should have, and a digital marketing review, along with the team that has done the work for you, will have the answers you need to improve your performance.

2. It will help you to stay organised

A digital marketing review will pinpoint the problems you have, as already touched upon. It will help to streamline your priorities for you. As such, you should look at the results of the review and organise your jobs and plans in accordance with what the digital marketing firm has recommended to you, in terms of importance. Therefore, it enables you to be more organised, rather than flitting between tasks. Look at the priority list and tick them off from top to bottom. This will help you to stay organised in your quest.

3. It enables you to achieve long-term goals

When you bring in a digital marketing agency to help you by way of a digital marketing review, they will need to know as much about your business, yourself, your products and services and they will also need to be made aware of your long term goals. What are you hoping to get out of the experience? 

It’s important to note that a review can be done and you can choose to act on it yourself, but most people will have a digital marketing review done and they will then ask the digital marketing firm to continue their work, acting on the results they have found after the review. This is the recommended option, especially if you aren’t trained or have experience in the marketing industry. 

Marketing requires a wealth of specialists, including those proficient in SEO, PPC, copywriting, website design, graphic design and more, all of which can be provided by us here at Kumo. If you want to achieve the goals you’ve set out, if they’re realistic enough, then you can reap the rewards as a result of a digital marketing review being carried out by the professionals.

4. It allows you to optimise your return on investment (ROI)

While asking a digital marketing agency to review your site might seem like a costly service, it’s actually a great ROI. This is because, currently, your website isn’t performing as it should be. Therefore, your customers are going elsewhere for the same products and services you can offer, simply because your website isn’t of a high enough quality. A digital marketing agency will charge a fee, but it’ll be small in comparison to the profit you will make as a result of the changes suggested and made by the digital marketing firm. Keep this in mind while you’re undergoing a digital marketing review.

5. It helps you to understand your audience

Understanding your audience is integral to the smooth and successful running of any business. You need to understand your audience in order to market towards them. For example, if your clientele are 50-years-old and older, then marketing on TikTok or Instagram isn’t going to be suitable. In fact, they’re more likely to see something on Facebook or in the media. As such, think about other ways to get the word out. 

For example, a press release might be better suited to this age group, alongside posts on sites like Facebook. However, if your customers are mostly between the ages of 18-25-years-old, then you’d get great results from posting and marketing your business on platforms such as TikTok, Instagram, X (formerly Twitter) and Threads. If you know your audience, then you will notice a huge shift in the way your marketing performs and the results you get from that. 

6. It’s effective at staying ahead of the competition

A digital marketing review will not only include the analysis of your own website and business as a whole, but it will also delve deeper into your competitors’ websites. While the marketers you choose will not have access to the same analytics, they will still be able to do some research into the performance and popularity of a competitor, especially if they’re within the local vicinity. 

They can do this by looking through social media sites, reading reviews and just seeing how their website performs in comparison to yours. If their website is better, then plans will be made to improve your website, making it to a high enough standard that it sets you apart from others in the industry. This way, a client will be more likely to choose you over a competitor in the same area.

7. It enhances the user experience (UX) overall

How good the UX actually plays a huge role in the results you’ll achieve. If your website is quick, easy to navigate and simple to use, then that is helping to create a great UX, which is what your customers are looking for. If your website is lacking in terms of the quality of the UX, then it can be the difference between them choosing you for a product or service and choosing one of your competitors, who perhaps have a quicker, easier and more streamlined website. 

If you’re finding that your bounce rate is high, but your traffic is also high, then you need to make the UX a major focus, and that’s something that can be determined through a digital marketing review. The teams within a digital marketing agency, such as us here at Kumo, will be split into different specialisms, so results and any action moving forward are carefully analysed and planned to ensure the UX is improved as much as possible.

Kumo is a digital marketing agency with over two decades of experience in the marketing industry. We have a team of professionals on hand to provide exceptional marketing services when you need it most, including SEO, PPC, content writing, website design and more. If you’re looking to propel your business into the spotlight, setting you apart from your competitors, then get in touch with the dedicated team here at Kumo – we’re always pleased to hear from you.