7 Marketing Trends We Expect to See in 2023

Forecasted marketing trends act as a solid foundation for marketers who are looking to get ahead of the game. We’ve looked back at previous trends and kept an eye on how the industry is developing, allowing us to provide you with the following trends we’re expecting to see in 2023. Set yourself and/or your clients apart from the competitors starting in the New Year with some of the following tactics:

Delivering exceptional customer service

Delivering excellent customer service should be commonplace in any business, no matter what. But in some cases, customer service has been slipping and it has a detrimental effect on, mainly, small companies who rely on the loyalty of their customers. According to PWC, 73% of those asked said that customer experience plays a vital role in their buying decisions. 

The PWC also claims that, in America alone, 49% of consumers have said they’ve had a great customer service experience. Bain and Company reported that just a 5% increase in customer retention led to a 25% increase in profits. With figures like that, it’s obvious that providing exceptional customer service will do nothing but benefit a company and we need to ensure that this is something that’s carried through in business tactics going into 2023.

Making content & marketing campaigns more personal

Epsilon reported that 80% of consumers said they’d be more likely to do business with a brand that provides a personalised experience. This is why this particular strategy is being closely looked at going into 2023 and beyond. One of the best ways to turn the heads of a consumer is to make your marketing more personal. This includes opening an email or letter with their first name to give a friendly feel. 

Enabling “push” notifications

Email marketing is an extremely saturated landscape, so business owners alike are constantly competing with each other to increase and secure sales. This makes it far more difficult for company owners to make a connection with their prospective customers and, also, their existing customers. 

The thing that’s slowly taking over the email marketing tactic is the enabling of “push” notifications. According to E-goi, more than half of consumers are starting to enable “push” notifications on their smart devices. This way, customers will hear about the latest offers, together with delivery information in real time. When done successfully, “push” notifications can:

• Drive open rates
• Increase overall audience engagement rates
• Improve conversion rates

Appearing in ‘Featured Snippets’

SEO will always be an important part of digital marketing, no matter how far into the future we try to look. But trying to rank number one in the SERPs isn’t necessarily the best tactic to take going into 2023. Instead, we should be aiming to get information to appear in the Featured Snippets part of the Google search results. 

Google Snippets will display information to the reader without the need for the internet user to actually click on any other link. Featured Snippets could appear in various places across the SERP. However, the most sought-after position comes in right at the top of the page, often before any organic listings. This position has been dubbed “position zero”.  Going into 2023, you might well find that more digital marketers are competing for the Featured Snippets spot as opposed to the Google Answer Box.

Increased use of voice searching 

Voice searching has never been more popular, and with the advancements in smartphones and devices such as the Google Nest, the Amazon Echo and the Apple HomePod, voice searches have become an extremely common way to get information from the internet, with almost immediate results back. 

But in order for relevant information to be relayed back to the user, the device will take the number one ranking article in the SERPs. This is another reason as to why it’s important that marketers aim to get their articles and blog posts into the Google Answer Box or, at least, into the Featured Snippets section.

Voice searching and commands is so popular that in the USA alone, a quarter of households now own a smart speaker, according to the PWC. The PWC also claimed that 61% of those between the ages of 25 and 64 who already own and use a smart speaker have the full intention of using it more in the future, purely for convenience. Although smart speakers and voice searches do present some challenges within the industry, such as making it far more competitive to appear in the Google Answer Box, it does provide us with many opportunities. 

It’s now possible for smart speakers to make purchases as a result of a voice command, taking ingredients directly from a specific recipe, for example. In turn, this increases brand awareness and visibility not only on smartphones and computers, but now on smart speakers – one of the technology industry’s latest releases. You should expect to see an increase in voice searches over the course of the year and, possibly, into the next.

Further use of video marketing

According to Cisco, video marketing accounts for 82% of all online traffic, with videos being 53 times more likely to generate a first-page ranking in the SERPs – more so than any other SEO tactic, states Inc. Wyzowl found that 84% of consumers will make a purchase based on a marketing video that they have watched, so video marketing is far more effective than we might have otherwise thought. 

In addition to that, and also according to Wyzowl, 93% of digital marketers claim that videos are a core part of their content strategy. Despite how popular it is right now, the technique is set to become far more prevalent over the coming year and is definitely something that we should be keeping an eye on when it comes to marketing strategies. 

Kumo Digital has a team of experienced marketers with a wealth of specialist knowledge and expertise to draw upon. From PPC and SEO services to content creation and website design, you’ll always be able to count on us to provide you with expert marketing techniques and strategies that’ll set you apart from your competitors. For more information about how we can help you today, get in touch with a member of our dedicated team – we’re always happy to hear from you.