7 Marketing Ideas to Boost Your Small Business in 2025

As we enter a new year, it’s time for your business to ramp things up a bit in order to keep people engaged and interested in your brand and what it is you’re offering. In the month following Christmas, everyone’s wallets are a little lighter, the public are back to work and the festive spirit has been snuffed out until it’s relit the following year. 

According to Foundations Wellness, January is often dubbed “The Monday of Months”, insinuating that we’re back to reality after a relaxing and long overdue break. But while you might feel as though you need a break after one of the busiest times of year to own and run a business, now is the worst time to stop. 

Instead, you need to be gathering steam for the year ahead, it all starts with sowing the seeds now. In this article, we’ll be giving you a few ideas for your small business in order to keep everything running smoothly and consistently, despite it being January.

1. Create a content calendar

Creating a content calendar for your blog content is one of the best ways to organise your ideas and keep track of its progress. From the initial idea generation right through to its performance once it’s been published, a content calendar can offer an extensive amount of information that both the content writer, and markets in other departments, can track and make sense of. 

Essentially, a content calendar makes sure the marketing team is kept in the loop with regards to content planned and published. It also helps to prevent duplication of content, among other things. If you’re looking to make a difference in your marketing for your small business in 2025, then begin to create content calendars moving forward. It will aid your campaigns in more ways than one.

2. Engage with your audience

While this might be easier said than done when you operate in an online capacity, there are actually many ways in which you can engage with your customers and your audience. One of the most effective ways in which businesses of all sizes communicate effectively with their audience is through social media. 

Regardless of whether you have a platform on Facebook, Instagram, X (formerly Twitter) or TikTok, to name just a handful of social media sites, there will be an option for you to reply to your customers, should they make a comment on a post. 

You can also get information out there in a more direct way through the use of social media. Even if you have a physical shop that your customers like to visit regularly, having an online presence through social media will do you the world of good when it comes to exposure and visibility.

3. Go through & update customer-facing content

Your customer-facing content could be anything from the blog posts you’re publishing right through to the content that sits on your website’s homepage. It could also refer to posters that adorn your shop windows or leaflets that you’ve been giving out by way of advertisement. It can even stretch as far as social media posts and e-commerce content. You name it, it’s customer-facing. 

As such, it needs to be well-written, high-quality, relevant and engaging, at this time of year more than any other time of year. Go through and update information, give it a grammar and spelling check and add to the word count here and there to help boost your performance in the search engine results pages (SERPs). If you’re looking to gain more exposure this New Year, then give this a try for your small business.

4. Focus your promotions on people’s most likely New Year’s resolutions

Regardless of the industry you work in, there will be a product or service that you offer that can be aligned against people’s most common New Year’s resolutions. From shedding a few pounds and exercising more to focusing more on wellness and getting steps in, there will be something that you can offer your customers that will help them to keep up their New Year’s resolutions for 2025. But first and foremost, you need to know which New Year’s resolutions are most common. According to Staffordshire Community Learning, the most common New Year’s resolutions that people make, year-on-year, are as follows:

• Exercise more
• Lose weight
• Eat more healthily
• Save more money
• Progress in their career
• Quit smoking
• Renovating a home or a room in the home
• Learning a new skill
• Taking up a new hobby
• Cutting down on alcohol consumption
• Volunteering
• Spending more time with family and friends

5. Don’t neglect email marketing campaigns

Email marketing is a great place to start if you’re lacking in budget. By setting up an email marketing campaign, you’ll be able to reach a wider audience in a quick time and with very little investment needed, aside from the technology needed to ensure that happens as well as it should. When it comes to email campaigns, however, you need to find the right balance. 

If you’re emailing your customers too often, it could be flagged as spam and your emails will either be reported or be redirected straight into the recipient’s junk mail. You don’t want that. Instead, email your customers once or twice a week with some new deals, offers and promotions that are either happening now, are happening soon or that are coming to an end imminently. 

You could even opt to write a monthly newsletter, updating your audience and customers on the latest industry and company news as it happens. No matter how you choose to utilise your email marketing, it’s a great way of keeping engagement and impressions high, at a time when physical footfall into your store might be low.

6. Give something back to your community

A great way of gaining more exposure and visibility, generally, as a small business is to give something back to your community. You don’t have to make huge sponsorship deals or have a huge budget. It could be something as simple and as free as giving your time. Choose a day where your store will be closed and use that time to volunteer under the name of your company. 

No matter what it is, whether you volunteer for a charity organisation for the day or have a whip-round in the office to buy produce for a food bank, and everything in between that you can think of, you’re getting your business name out there and people will then start to have positive connotations with you. This tip is less about improving leads and sales and more about improving your reputation and gaining trust among the community.

7. Enlist the help of influencer marketing

According to Charle, around 87% of customers have reported that they have seen influencer marketing material online and had been influenced to make a purchase as a result of being exposed to that marketing strategy. 

With such a high percentage of people claiming to have seen, and made purchases as a result of seeing, influencer marketing strategies and campaigns, it would be difficult not to see the benefit of engaging with influencer marketing yourself. If you’re not sure what influencer marketing is, then take a look at this article for some more information. 

You could gift them something small or something large, depending on the services and/or products you offer, to discuss with their many followers. Just make sure that the item or service you’re providing the influencer is water-tight so as not to receive any negative criticism. 

Kumo is an experienced digital marketing agency with over two decades of knowledge and expertise behind us. We are able to provide a wide range of marketing services, including SEO, PPC, content writing, website design and more. If you would like further information about how we can propel your business into the spotlight, then get in touch with a member of our friendly professional team today – we’re always pleased to hear from you.