6 Spooktacular Halloween Marketing Ideas

Marketing opportunities are rarely associated with Halloween. Instead, we take advantage of other holidays, such as Christmas or Black Friday, but why not have more of a focus on the spooky season when it comes to upscaling marketing, regardless of the industry you work in? Seeing as that is exactly the industry we work in, here are some of our expert recommendations and suggestions for spooktacular Halloween marketing ideas this year, no matter the products you sell or the services you provide: 

1. Post some YouTube videos

YouTube videos are incredibly popular, going from short-form content to long-form in a matter of years. A platform that was once used for watching quick and funny videos is now host to a wealth of different videos, including movies nowadays. 

But with its ever growing and consistent popularity, why not take full advantage of it during the ghostly season? You might be wondering what you can post on YouTube that will reflect both your business and Halloween, but you may be thinking too hard. 

There are multiple video ideas you can choose from, whether you want to launch a new product or let customers know that you have a special promotion on. Some of the videos you can post on YouTube this Halloween are as follows but, of course, you can come up with some ideas of your own:

• Tell customers that you’ve launched a new product or service for Halloween
• Announce a Halloween promotional deal that you’re proud of 
• Do something fun with your colleagues, like a challenge or a quiz
• Film yourself in a time-lapse video decorating the office to make it Halloween-themed
• Give your own ideas on camera for decorating the workplace 

2. Create some interactive Halloween posts

Halloween is the perfect time of year to be posting on social media, no matter the platform you choose to showcase your business on. The difference between a normal, read-only post and an interactive one is just that – one is interactive and the other is not. 

Interactive posts are essential for engaging your audience, and they’re often most relevant during the holidays, including Halloween and even Christmas. Interactive posts are far more important than you might have otherwise realised. 

93% of marketers believe that interactive posts are effective in educating buyers, no matter the industry they work in, according to the Demand Gen Report. But how can interactive posts be used and how can you make one yourself?

Interactive posts could be something as simple as a poll on Instagram Stories. You could run a ‘This or That’ campaign, with pictures of Halloween-themed things for people to choose from. For example, you could have a picture of a pumpkin carving or apple bobbing and someone would have to choose which one they would prefer: ‘this or that’? 

Quizzes are also exceptionally popular and they require little-to-no-effort at all. All you need to do is a bit of research and brush up on your Halloween knowledge. In terms of asking your audience, you can do this on Instagram as well, with multiple-choice functionality available.

3. Develop Halloween-themed website pages

If you develop your website yourself, or even if you have someone else do it for you, putting a Halloween-themed website page together is quite a simple task. Whether you choose to put some cobwebs on the hero text or have some spiders dropping down from the corners, there are plenty of different options available for you to make your website look the part this Halloween. 

4. Reconsider product packaging

Halloween packaging is something that can only really be done if you’re offering your customers physical products to purchase. But coming up with some Halloween-themed packaging, just like developing some Halloween website designs, should be simple-yet-fun. Enjoy the process, but it’s something that you need time for. 

You need to make sure that you’ve started the process months before Halloween, giving you enough time to come up with some designs for your packaging and also for your packaging manufacturer to process the new packaging. 

But there are plenty of other stages in between that, including prototyping and doing some consumer research. This isn’t something that can be done in a few weeks, so be prepared if you’re wanting to reconsider the product packaging design so that it’s as spooky as can be. 

5. Do a Halloween giveaway

Halloween, Christmas, Black Friday and everything in between is the perfect opportunity for you to do a giveaway. While you’ll need to, as the name would suggest, give one of your items away for free, it’s normally done in exchange for something from your audience. 

Typically, there are conditions to be met when someone enters a giveaway competition, and they traditionally require the audience to be interactive and engaged. The things you can ask your audience to do in order to be in with a chance of winning the giveaway are as follows:

• Like a social media post
• Share a social media post
• Share an article, video or podcast
• Follow you on social media
• Follow your blog
• Sign up to your newsletter
• Sign up to email marketing 

6. Offer some Halloween promotions

Halloween and other holidays are ideal for offering seasonal promotions. In fact, most consumers are almost expecting a promotional deal when the spooky season arrives. The promotional deal doesn’t have to be something massive, but you need to make sure it’s significant enough to get people talking. Some of the promotional deals you can offer your customers at this time of year are as follows:

• Buy one, get one free
• 50% off Halloween stock (the closer we get to the day itself)
• 31% off (31 in recognition of Halloween being on the 31st day of the month)
• A free pumpkin with every sale made
• A bowl of Trick-or-Treat sweets by the door in your shop 

Kumo is pleased to offer a wealth of marketing services for your business, no matter the industry you work in. From PPC and SEO to content creation and website design, you’ll always be able to count on us for your every marketing need, propelling you into the spotlight and setting you apart from your competitors. If you’d like further information about the marketing services we’re proud to provide our clients, then get in touch with a member of our friendly, professional team today – we operate throughout the UK and are able to serve businesses of varying industries and sectors.