6 Reasons to Outsource Your Blog Content

When it comes to blog content, you might think that it’s a simple case of logging into WordPress, opening a new post and brain-dumping an idea you want to post on your site. But there’s actually a lot of time, effort and dedication that goes into each and every one of the blog posts that are published onto businesses’ websites.

If you’re simply looking to post quick, possibly AI-generated, posts to your site, this equates to low-quality content, and the Google search engine results pages (SERPs) just won’t entertain that. As a result, your content will end up extremely low down in the SERPs, whether you like it or not. There are multiple benefits to outsource your blog content to a professional, so let’s dive deeper into why you should seriously consider it:

1. It saves you time, allowing you to focus on what you do best

Instead of focusing your time on writing content for your company’s blog, you can instead shift that focus onto running other elements of your business. Content writing, from start to finish, can take many hours. It’s not just about taking a blank page and writing an article from scratch.

A professional content writer will carry out keyword research, generate ideas based on that research, do background research on a topic they might not be familiar with, write up the article, proofread the copy and schedule and post the articles on your behalf.

If you’re looking to get the most out of your blog content, and if you don’t have the time to put that much dedication and effort into the content you’re publishing, then it’s best left to those who are experienced in producing it in a professional capacity. Put your time and energy into other aspects of your business and leave the marketing side of things to the experts.

2. It can be more cost-effective than establishing an in-house team

This point might surprise you, because you may think that hiring your own in-house team will be more worth your while, financially. However, consider this; a marketing team doesn’t just include that of one copywriter. There needs to be SEO, PPC and marketing specialists working together to deliver those results.

As a minimum, you will therefore need a copywriter, an SEO professional, a PPC expert and an experienced marketer. That means paying four people a full time annual wage. When you consider how much that will cost, and compare that with how much it will cost should you hire an outsourced company to do it for you, you’ll be better off financially if you outsource those tasks to an experienced firm, such as us here at Kumo.

3. It has a more positive impact on SEO

Anyone can write content and post it to the internet, even if you’re an experienced and skilled writer. However, the content written by copywriters who work in the marketing industry will be fully-trained in the art of SEO. While SEO involves far more than just the words that are written on the page, one of those layers includes keywords and phrases.

Not only do you need to know what you’re looking for, you also need to know which keywords and phrases to use and where to use them. For example, your research might show that a keyword is highly searched for, but the competition is incredibly high also, so that word or phrase should be avoided and swapped for something a little more specific.

For example, the term “white trainers” is an incredibly popular search in the Google search engine, so if you sell white trainers and want to market that, then you’re better off writing content that includes more local keywords, such as “white trainers in [location]”.

However, this will still be difficult when you’re competing against the likes of Nike, New Balance and Sketchers, for instance. This is where SEO experience comes in, and that’s only possible through the help of a professional marketing firm with trained SEO content writers at the helm.

4. It adds personality to your business

You might think that your business’ personality is better captured if you write the content yourself, or if you ask your in-house team to do it for you, but that’s not necessarily the case. While the tone will be there, the professional edge, as well as correct grammar and spelling will be lacking. If you’re looking to cover all bases and publish quality content to your site, the best way to reflect your business is to outsource the content writing to a professional.

Not only will the content be beautifully written, but you can brief your experienced copywriter with regards to the tone and personality you would like to harness in your company content. Although, it might be self-explanatory. For example, if you own a law firm, a professional copywriter will know to approach the tone in a more formal manner, rather than writing content for a student bar, for instance. Put your faith in them, they know what they’re doing.

5. It establishes trust between yourself, your website visitors & your customers

If you’re posting quality content onto your site, not only will you end up higher up in the SERPs, as Google thinks your content is worthwhile and informative to the everyday reader, but it will also show your readers that you know what you’re talking about. Content that is riddled with spelling and grammar mistakes will be far less trusted than a competitor who has high-quality content on their site.

Don’t give your website visitors a reason to shop elsewhere, showcase your knowledge and skills and give them the information they need to place their trust in you. This is something that a professional writer will do for you. For example, let’s say that you own a waste management company, there are articles that can be posted that will generate trust between you and prospective customers, such as:

• How to Check that a Waste Carrier is Licensed
• How to Stop Your Waste Being Fly-Tipped
• The Consequences of Fly-Tipping
• How to Get Rid of Hazardous Waste
• What is Hazardous Waste
• How to Choose the Right Waste Management Company
• Red Flags to Look Out for in Waste Management Companies

6. Your content will be written to an excellent standard by a professional writer

One of the most advantageous points of outsourcing your blog content is that all of the work will be done by a professional content writer. Content writers, or copywriters as they’re also referred to, do so much more than simply writing an article to post onto your site.

They will carry out keyword research, generate content ideas, carry out general research around the topic, write the article, proofread the content and then schedule and post it to your various platforms.

All in all, this can equate to hours’ worth of work, but it’s completely worth the investment when you consider their experience and skill set. If you’re looking to stand out from your competitors, then having a professional copywriter do it all for you is a sure way of achieving the spotlight.

Kumo is a dedicated, experienced digital marketing agency with over two decades of knowledge and expertise in the industry. As such, you’ll always be able to rely on us to propel your business into the spotlight and set you apart from your competitors. If you’re looking to stand out from the crowd, look no further than Kumo for sterling marketing services, including professional content writing, PPC, SEO, website design and more. For further information about our digital marketing services, get in touch with a member of our friendly, specialist team today – we’re always pleased to hear from you.