6 Benefits of Using WordPress for Your Blog

There are many platforms available to businesses and creative individuals who are looking to start a blog of their own. From Spotify and Blogger to Tumblr and Squarespace, there are many platforms available these days where a blog can be showcased to its fullest potential. However, for one reason or another, WordPress is a blogging platform that is seemingly overlooked. 

Companies are looking to have blogs incorporated as part of their website, which is something that a website developer can do for you. But have you actually given WordPress a second thought when it comes to a platform that a quality blog can be displayed on? In this article, we’ll be talking about the benefits of using WordPress for showcasing your blog, so why is WordPress so advantageous? Let’s take a closer look:

1. It’s a free blogging platform 

First and foremost, if you’re looking to save some money in one form or another, then having a free blog is an effective option. WordPress is just that – free. It’s your budget-friendly answer to a quality blog that will have everyone talking. Basically, it can be installed free of charge onto your laptop or desktop and it will still offer every functionality you could possibly need to run a blog successfully. 

If, however, you want to unlock WordPress features on a whole new level, then there is an option to pay monthly for the software you need. But again, the great thing about it is that you can still use it in much the same way as any other blogging platform, without spending a single penny. 

2. It’s flexible & adaptable

WordPress was designed to support blogs and other types of online publishings. In addition to content creation and publication, WordPress is used to: run sites for multinational corporations, manage small businesses and create personal blogs. You name it, WordPress can do it, and that’s exactly why WordPress should be a contender when it comes to choosing a blog for your creative outlet. 

From being able to choose a design for your blog to adding plug-ins to your blog for absolute flexibility and adaptability, WordPress is your one-stop solution to blog hosting that will have your site be the envy of your competitors. If you’re looking for a blog that will be able to be fluid, along with your ever-changing business needs, then WordPress is the blogging platform for you.

3. It’s user-friendly

WordPress is extremely easy to use and navigate through. Whether you’re looking to write an article using HTML or upload or schedule articles for future publication, WordPress is the platform that allows you to do it all with the touch of a button. That, and a WordPress site can be installed and set up in no time at all. Before you know it, you’ll be creating and editing content effortlessly and all without the need or input for technical expertise. 

Something else that will make WordPress an absolute dream to use is the addition of some extremely useful plug-ins that, depending on the plug-in you choose, will do the job for you. But we’ll touch on plug-ins later on in this article. Essentially, you won’t have to lift a finger if you choose WordPress to build and write your blog, whether you’re a business or an individual looking for a way to express your creativity on a public platform.

4. There are multiple theming options

The great thing about WordPress blogs is that there are many different themes available for you to choose from. This means that you’ll be able to pick a design that is perfect for your business or for the aesthetic that you’re looking to achieve for your personal blog. From clean-cut and simple designs to more complex and elaborate aesthetics, WordPress has an option for every eventuality. 

5. Plug-ins are available in order to extend functionality

A WordPress blog, in its simplest form, has basic features. This is what makes it user-friendly and straightforward to use. The great thing about WordPress is that there is scope to maximise its potential by using WordPress plug-ins. The WordPress plug-in directory includes hundreds of options that will enable specific tasks to be completed. 

WordPress plug-in features can include things like: shopping baskets, photo galleries, contact forms and more. There’s also an option to install custom plug-ins from third-party developers, if required. No matter what, you’ll be able to make WordPress the blog that seamlessly meets your needs, with the right plug-ins.

6. WordPress sites are mobile-responsive

According to Exploding Topics, 9 in 10 internet users across the world will use a mobile device of some description to surf the net, as of August 2024. With so many people using mobile devices to access the internet, it would be silly to have a blog that is full of informative and useful articles that wasn’t mobile-responsive. 

A mobile-responsive site is one that performs, looks and behaves in the exact same way as a website that can be accessed on a laptop or desktop. No matter the size of the screen, a blog that is mobile-responsive should be just as easy to scroll through and look at. 

Having a blog that is mobile-responsive will help to increase blog traffic as it becomes more accessible to a wider audience, and that’s something that’s possible when you choose WordPress to host your blog.

Kumo is pleased to offer a wealth of digital marketing services that can help you to propel your business into the spotlight. From SEO and PPC to website design and copywriting, we have everything you need to make your website stand out from the crowd. If you would like further information about how we can help you today, get in touch with a member of our friendly, knowledgeable team – we’re always happy to hear from you.