5 Reasons Why Your Content Will Fail Without a Strategic Framework

Content is often a very underestimated tool in the world of marketing. This is why it’s important to look to professional writers and digital marketing agencies to do the job for you, rather than be tempted to do it yourself or use an AI writing tool. This is the case for a number of reasons, but the most important reason is to create quality content to be published on your site. Quality content does a world of good for your performance online, and behind that success is a content strategy framework. But what is it, why will your content underperform without it and how can you develop one yourself?

What is a content strategy framework?

A content strategy framework should be looked at as a structured approach to planning, creating and distributing different content types. It isn’t just limited to the production of articles and blog posts. Other content types that would benefit from a content strategy framework would include: podcasts, infographics, posters, leaflets, videos, press releases, micro-copy, case studies, social media posts, emails, whitepapers, eBooks and more. Content strategy frameworks are designed to draw in more organic website traffic, boost brand awareness and improve leads and conversions to increase sales. There are also some strict elements to a content strategy framework to ensure its success. Let’s take a closer look:

Content strategy framework elements:

Depending on your goals and what you want to get out of the content framework, the elements of your content strategy framework might differ. However, there is a general rule of thumb that content creators will follow to make sure they’re producing effective and quality content. The framework elements often include:

• Business goals
• Buyer personas 
• Brand messaging
• Competitive analysis
• Keyword research
• And more

Why will my content fail without a strategic framework in place?

We’ve just talked about what a content strategy framework is, and what is involved when it comes to devising one for success. So it might leave you with the question “what happens if I don’t have one in place for the content I’m producing and publishing?”, and it would be a fair and understandable question indeed. But don’t worry, because we’re going to tell you what could happen if a content strategy framework is not in place. Let’s delve deeper into the topic:

1. Website traffic will stagnate or decrease

Quality content is looked at favourably by Google’s algorithm. A content strategy framework will ensure that quality content is written and produced, which then results in that content being pushed up higher in the search engines results pages (SERPs). Without this quality content, it will never be seen, or it will be far less likely to be seen. If you don’t have a content strategy framework in place, then you can expect to see a reduction in website traffic volume, or you may find that it remains the same. 

2. Brand awareness will drop

This is the case for the very same reason as the above point. If you aren’t creating and publishing quality content, you won’t rank very high in the SERPs. If you’re not being seen by internet users, people will not be aware of your company, your brand or anything you sell. If you aren’t bothering with a content strategy framework, then brand awareness as a whole will drop.

3. Customer leads will slump

If your content isn’t being seen by the right people, or by anyone at all, then you’ll naturally experience a slump in leads and, therefore, sales. If you’re wanting to boost conversions and increase your profit margins, then you should consider the implementation of a content strategy framework as soon as possible.

4. You won’t know who your target audience is

Part of developing a content strategy framework will involve looking into your target audience. You need to know who you’re writing for, including looking closer at audience demographics, their hobbies and interests and the pain points that they’re most likely going to have, or already have. If you go into content creation blind, then you’ll see a reduction in website traffic and general interest in what you’re writing overall.

5. You won’t have access to the right tools

If you don’t have a content strategy framework in place, then you’ll have no need to access the different tools available to marketers. While you might see this as a reduction in your personal workload, it’s actually more of a hindrance than anything. To develop a successful content strategy framework, you need to be using the right tools to get the job done, and that includes anything from Semrush to Google Search Console and everything in between.

What are the benefits of a content strategy framework?

Essentially, everything you can benefit from when adopting a strategic framework for your content production process is the opposite of what we have just discussed. By adopting a strategic framework for your content creation, you will start to see an increase in website traffic, a boost in leads and conversions and an improvement when it comes to brand awareness. This all comes as a result of knowing who you’re writing for and having the access to the right tools, as previously talked about. To summarise, here are all of the benefits to be had by implementing a strong content strategic framework:

• Keyword targeting will be more efficient
• Content quality will be better
• Content consistency will be improved
• Backlink potential will soar
• Leads and conversions will boost
• Website traffic will increase
• Brand awareness will improve

How can I develop a content strategy framework?

Now that we have established the importance of a content strategy framework, you might be wondering what you can do to develop one yourself, in order to reap the benefits. While some businesses will rely on a digital marketing agency, like Kumo, to do this for them, you might want to know the details and everything that’s involved with the development of a sturdy content strategy framework. What is done to make sure it gets off the ground? Let’s take a look:

• Research your audience – this is the foundation of a successful content strategy, so know your audience by way of demographics, pain points and their lifestyle and interests
• Set goals – this ensures the alignment of your business objectives
• Produce a content calendar and publishing schedule – this ensures organisation and allows others to keep track of their goals, as well as your own
• Track performance and optimise – regularly analysing your data and optimising effectively will keep your content up-to-date and discoverable

If you’re still unsure about devising your own content strategy framework, then look to a professional marketing firm, such as us here at Kumo, to do it for you. We have an experienced, highly-skilled team of experts who work together to ensure your website, and the content that appears on it, performs as well as it possibly can. If you’re wanting quality content that people will discover and read, then choose Kumo today.

Kumo is pleased to provide clients throughout the UK, regardless of the industry you work in, with sterling digital marketing services, including content writing, PPC, SEO, website design and more. If you’re looking to propel your business into the spotlight, setting you apart from your competitors, then get in touch with us today – we’re always happy to hear from you.