5 Explosive Marketing Tips for Bonfire Night

Bonfire Night is often a forgotten celebration, especially when it falls in between Halloween and Christmas. But why shouldn’t we look to mark the occasion in the same way we do other holidays in the world of marketing? In this article, we’ll be explaining what Bonfire Night is, as well as some tips as to how you can give your marketing techniques the spark they need to explode out from the crowd, so let’s take a closer look at some marketing tips that will set your site alight this Bonfire Night:

What is Bonfire Night?

Bonfire Night, or Firework Night or Guy Fawkes Night as it is also referred to, is a night that’s celebrated in the UK to remember the Gunpowder Plot. This was a plot to blow up parliament on 5th November 1605. However, the plan never pulled off. 

Guy Fawkes was arrested by the authorities while he was guarding the explosives needed to blow up the Houses of Parliament. It came as a wave of people called for the assaination of King James I. Although, in celebration of the fact that the King survived, supporters lit bonfires around the capital, which is a tradition that carries on to this day. 

While we’ve moved away from lighting bonfires in modern times, we’ve instead looked to the use of fireworks for more of a bang, emulating what would have happened should the Gunpowder Plot had pulled off. But why should we be looking to up our marketing game for Bonfire Night? Let’s delve deeper into the subject.

5 ways to spark up your marketing strategy this Bonfire Night

If you’re looking to set your marketing strategy alight this Bonfire Night, then there are plenty of ways in which you can do this. From setting up an email marketing campaign (which isn’t too late) and sponsoring a local Bonfire Night event right through to refreshing your website with some relevant theming and everything in between, here are five ways in which you can spark up your marketing strategy this Bonfire Night:

1. Set up a seasonal email marketing campaign

Email marketing is an extremely effective marketing strategy, according to Forbes, which is why you should look to use this method more often, even more so on the run up to Bonfire Night. Don’t be tempted to bombard your audience with emails, but just give them a few gentle nudges with your email campaign to encourage them to make a sale or even to get them to visit your website. Your email could include information about your latest Bonfire Night offer or promotional deal. Get your audience hooked with some email marketing this Bonfire Night.

2. Sponsor a local Bonfire Night event

If you have the budget for sponsoring an event, then it’s completely worth the investment. You need to do your research into this and also shop around for the best deals. But supporting and sponsoring your local Bonfire Night event is the perfect way to increase visibility. It’s another form of advertising and exposure that so many businesses benefit from. 

3. Be more active on social media

Bonfire Night is another occasion that is worth marking and where better to get maximum exposure online than on various social media platforms? Take every opportunity to be more active on your social media platforms, posting relevant content about Bonfire Night. Whether you have some new articles or blog posts that you want to share or are wanting to advertise your latest explosive deals that are exclusive for Bonfire Night, posting on social media right now is an essential part of your Bonfire Night marketing strategy. 

4. Refresh your website with some new theming

Just as you’d give your website an overhaul at Halloween or at Christmas, you should do the same at Bonfire Night. While it might not seem worth it for one day, you should look to complete your new overlay the day after Halloween to get the most out of it. This gives you a few solid days to showcase your Bonfire Night themed website, showing your audience that you’re making the effort with every season and occasion, even those few days in between Halloween and the4 big day itself. 

5. Create some shareable blog content

The best thing to do during Bonfire Night when it comes to marking the occasion is to create some blog content that is relevant and worthwhile to your audience. Bonfire Night is a niche occasion to be marking, especially with the festive season just around the corner. But it still deserves the same sort of recognition. Creating blog content that is specific to Bonfire Night is an easy way to get some heads turning for the explosive night. 

Kumo is a dedicated digital marketing agency with over two decades of experience behind us. Based in the heart of the East Midlands and with a team of experts at the helm of our operations, you can rest assured that we’ll propel your business into the spotlight and set you apart from your competitors through our many marketing services, including SEO, PPC, website design, content creation, graphic design and more. If you’d like further information about how we can help you today, get in touch with a member of our knowledgeable, professional team – we’re always pleased to hear from you.